What is PetRoot?

PetRoot started with a simple frustration: pet product labels tell you almost nothing. Marketing does the talking while the research that actually matters stays buried in journals.

We built PetRoot to close that gap with independent, evidence-backed scores for the products you bring home, so every choice you make for your pet is an informed one.

A Rootcut illustration of an owner, dog, and cat examining a pet product together

Three principles guide every product we review:

Rootcut illustration of a dog between two people

100% independent

Brands can’t buy, alter, or influence a PetRoot score.

Rootcut illustration of several unbranded pet product packages

Same rules, every product

Every product in a category is graded against the same scoring rubric.

Rootcut illustration of an unbranded product package and evidence sheet

Verified facts

Scoring inputs come directly from each manufacturer. Missing evidence stays visible.

The team

PetRoot is built by two people and one very good dog.

Lauren

Co-founder

Erich

Co-founder

Ralph

Chief Snack Officer

Come see what we’re building

Free to scan, free to learn.

Start free on iPhoneDownload PetRoot